Why a DIY Website Costs More Than You Think

Why a DIY Website Costs More Than You Think

Lately, we have been hearing from potential clients who want to know whether they really need to pay for professional business web design when there are so many DIY website templates available at little or no cost. Why hire a web designer or creative team when you could build and host your own pages for […]

5 Frequently Asked Questions about PPC Advertising

5 Frequently Asked Questions About PPC Advertising

New clients often come to us with many questions about pay-per-click (PPC) advertising. It’s not hard to understand why. On the one hand, you can have a new campaign of PPC ads up and running within minutes. But on the other hand, those ads are going to cost you money, and you can watch your […]

Is SEO Actually Worth the Time and Effort?

Search Engine Optimization (SEO) All business owners and marketing executives love the idea of social media marketing. It’s common sense: Google is currently processing somewhere around 5 billion searches per day. Who wouldn’t want a healthy slice of that traffic headed towards their own landing pages? However, what stops them from following through on new […]

How to Make Your Content Voice Search-Friendly

For years, web design and online marketing companies like ours have been trying to help businesses to make their way to the top of Google’s search engine listings. In the last couple of years, though, that process has been changing dramatically. That’s because a lot of searchers don’t even use Google search bar anymore—instead, they […]

Don’t Let a Negative Online Review Kill Your Sales

One of the best and worst things about the digital age comes down to the fact that customers have more power over businesses than ever before. If buyers say good things about a company, that positive feedback will show up on search engines, social media sites, and review platforms like Yelp. Then, more customers will […]

What You Need to Know About Keyword Clustering and SEO

What You Need to Know About Keyword Clustering and SEO

There is a new term floating around in the world of web design and search engine optimization: keyword clustering. More than a few business owners and marketing managers are wondering what it means, and more importantly, how it fits into their search and conversion strategy. Today, we want to shed some light on this emerging […]

4 Ways to Get More (and Better) Online Reviews

It’s no secret by now that online reviews drive sales. That’s true whether you have an online store, a professional services company, or a B2B business. According to some surveys and estimates, as many as 90% of all buyers will check out feedback left by other customers before making a purchase or committing to an […]

Two Ways to Approach Search Engine Optimization (SEO)

Along with a website that looks great, or more leads and sales, one of the top requests business owners and executives bring to us is a desire to stand out on Google and the other search engines. They aren’t concerned about search engine optimization (SEO) because they think it’s fascinating or enjoyable, but because they […]

5 Ways to Create Web Content That Lasts

It takes a lot of time, work, and creativity to get your content marketing plan moving. That’s why it’s so painful to post something online and watch it go stale after a few days or weeks. Wouldn’t it be better to have your articles and posts keep generating views, shares, and leads for years to […]